Travel&Vacation

The fake YouTube video is just another example of Australian advertising agencies' "crude" use of social media to promote brands, a marketing expert says. In its latest campaign, Tourism Queensland invited people to send in a 60-second video of themselves to apply for a $150,000 caretaker job for Hamilton Island, which it dubbed "the best job in the world". Local and international media outlets last week reported thousands of applicants had already sent in videos, including an Australian woman called "Tegan" who supposedly showed herself visiting a tattoo parlour to get a 10-centimetre tattoo proving her love for the Great Barrier Reef. But Tourism Queensland has since admitted "Tegan" was not a genuine applicant, but a member of the ad agency
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